The Idea

Innovation is often framed as a breakthrough moment. In reality, most organizations don’t struggle with ideas. They struggle with clarity and execution. Leonardo da Vinci approached his work differently. He didn’t rely on sudden inspiration. He observed deeply, experimented constantly, and followed questions longer than most people were willing to. That same pattern drives meaningful innovation today. This work reframes creativity as a process — one that can be applied across business, design, and technology.

Signature Talk: From Observation to Insight to Execution

A practical framework for innovation grounded in how ideas actually develop and take shape. This talk explores how teams can move beyond theory and apply structured thinking to real-world challenges, using principles inspired by Leonardo da Vinci and modern examples from business and technology.

Additional Topics

• The Leonardo Method
  Observation, experimentation, and iterative thinking as a repeatable approach to innovation.
• Creativity as a Discipline
  Moving beyond inspiration toward a structured, usable process.
• Innovation in Uncertainty
  Making better decisions without complete information.
• From Idea to Execution
  Bridging vision and real-world implementation.

Who This Is For

• Leadership teams navigating change
• Organizations focused on innovation and growth
• Product, design, and engineering teams
• Sales teams translating ideas into outcomes

What You’ll Walk Away With

• A clear framework for approaching innovation
• Tools for observation, problem-solving, and iteration
• A shift in how creativity is understood and applied
• Practical ways to move from concept to execution

About Michael Straub

Michael Straub is an author, artist, and technologist whose work explores the intersection of creativity, systems thinking, and real-world application. With a background spanning enterprise technology and design, he has worked with teams to translate complex ideas into practical, usable solutions. He is the author of Leonardo on Innovation, a book that examines how Leonardo da Vinci’s methods apply to modern business, technology, and creative work.

Experience

Michael has worked across enterprise technology, design, and innovation-focused initiatives, supporting teams in translating complex ideas into actionable outcomes.

His experience includes work with Fortune 500 organizations, product teams, and leadership groups focused on growth and transformation.

Formats

• Keynote Talks
• Workshops (Interactive / Hands-On)
• Executive Sessions
• Virtual Events

Podcast & Media Appearances

Michael is available for podcast interviews, guest conversations, and media appearances focused on innovation, creativity, and practical problem-solving.

Topics can be tailored to the audience and format, with an emphasis on clear thinking, real-world application, and engaging discussion. For podcast or media inquiries, please reach out directly.

Book Michael Straub

For podcasts, media, speaking inquiries, availability, and event details:
Email: michael@michaelstraub.com

Please include:

• Event type
• Audience
• Location (or virtual)
• Timing